Ho Chunk Gaming – Wisconsin Dells finishes first phase of renovation project

By Tim Wohlers



In May, Ho-Chunk Gaming-Wisconsin Dells completed the first phase of a multi-million dollar renovation project that tribal executives have dubbed ‘Project Forward’.  They stated the renovations were needed to remain competitive. 
“Facilities have gotten pretty dated,” said Executive Manager Casey Fitzpatrick.  “We needed to reenergize.” 
The first phase of the project was completed on May 11.  And to celebrate the occasion, the casino held a soft opening for the public and its guests. 
“We’re a third of the way through,” said Fitzpatrick.  “So we’re very excited.” 
First phase efforts focused on creating a new theme the casino, which many feel now has a much more modern look.  According to the executive manager, a contemporary theme was chosen for the sake of longevity.
“If you go with modern contemporary,” Fitzpatrick said, “you don’t have to change it or revamp it again.” 
Casino colors changed from quiet tans and browns, to vibrant blues and reds.  The executive manager said they help create the type of atmosphere that his team was looking for from their architects. 
“We wanted to get with some architectural firms that would give us that vibe,” Fitzpatrick said, “that kind of electric vibe.” 
The company that the casino chose was HBG Design, the same corporation that did the design work for Forest County Potawatomi’s recent renovation project.  Fitzpatrick praised all the work that they performed for the tribe.   
“They did an outstanding job putting this together,” Fitzpatrick said. 
Renovations included the refurbishment of several restrooms that had long been in a state of decline.  Some said that their deterioration was due to the constant strain placed upon them by visitors to Stand Rock Buffet. 
“We were able to get in there and replace some of the plumbing,” Fitzpatrick said.  “That had regressed over the years from the buffet.” 
Another area that received a remodel was the high-limit room, which was moved closer to the hotel.  Members of management maintained that the move would encourage more hotel guests to play high-limit tables, and thus lead to greater earnings.   
“We’re going to get a bump in revenue,” Fitzpatrick said, “(because) we’re going to be getting increased patronage.” 
The project has now entered into its second phase, which will focus on providing guests with more dining options on the lower level.  Therefore, the buffet has been moved to the main floor. 
“The buffet is moving from upstairs to downstairs,” said Senior Manager of Public Relations David Abangan.  “That’s the next phase.” 
Work has also been taking place in the hotel, which will now have a bar and restaurant.  The manager said that the additions will make the facility more family-friendly. 
“I think our customers will enjoy the space,” Fitzpatrick said.  “It’s a step up from where we were before.” 
The second phase of the project has been scheduled to be completed this fall. 


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